Social Media for Your Business

Social Media for Your Business

Gain the knowledge of how to market your business on social media using a campaign.  This 3 session course is designed for people who have an understanding of social media but want to use it more strategically.  By the end of the course, participants will gain an understanding of:

  • What social media is and why a business needs to use it for marketing

  • The major platforms – Twitter, LinkedIn, Facebook, Instagram, Pinterest and Snapchat

  • Their Target Customers and how to reach them on social media

  • What a good social media campaign looks like

  • Basic tools to manage social media

The skills to:

  • Develop user personas of their ideal target customers

  • Develop a social media plan

  • Develop a basic social media campaign

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