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Create a Social Media Campaign for Your Business January – February 2017
January 24, 2017 @ 10:30 am - 12:30 pm
Learn how to market your business on social media using a campaign. This 3 session course (24/1/16, 31/1/16 and 7/2/16), led by Ruth Thomson of Digital Mums, is designed for people who have an understanding of social media but want to use it more strategically. By the end of the course, participants will gain an understanding of:
What social media is and why a business needs to use it for marketing
The major platforms – Twitter, LinkedIn, Facebook, Instagram, Pinterest and Snapchat
Their Target Customers and how to reach them on social media
What a good social media campaign looks like
Basic tools to manage social media
The skills to:
Develop user personas of their ideal target customers
Develop a social media plan
Develop a basic social media campaign
The course is highly practical and interactive. It will be delivered over 3 sessions of 2 hours each.
There are 2 free bursary places available to parents on a low income who are running an organisation or business with a positive social impact. Please apply by e-mail letting us know how the course would help you make a difference.
The course is delivered by Ruth Thomson from Digital Mums
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